Case Study: NRG Stadium achieves 27-second checkout-free hot food service with Zippin Walk-Up

NRG Stadium Serves Up Houston's Hottest Burgers in just 27 seconds with Zippin Walk-Up

NRG Stadium, operated by its foodservice partner Aramark Sports + Entertainment, sought to overcome fan congestion and improve operations at its high-traffic concession stands. They faced a specific challenge on Level 5, which had a high demand for food but a limited footprint for service. The team aimed to drastically speed up service to get fans back to their seats faster and turned to vendor Zippin to deploy its Zippin Walk-Up checkout-free technology.

Zippin transformed a hot food stand by installing its AI-powered platform, allowing fans to tap in, grab items, and be automatically charged upon exit. This solution led to significant results, including an average shopping time of just 27 seconds and a more than 25% increase in throughput compared to a traditional stand. The Zippin-powered stand notably outsold other burger stands by 175-200 units per game, directly addressing the capacity challenge and greatly enhancing the fan experience.

NRG Stadium

Chris Devore

District Manager