Case Study: Puente Enterprises achieves 70% revenue growth with Zippin checkout-free technology

Checkout-Free Brings 70% Revenue Growth to DFW’s Fort Worth Magazine Travel Store

Puente Enterprises, Inc., a retailer operating within the Dallas-Fort Worth International Airport, faced significant challenges with long checkout lines that caused customers to abandon purchases or miss their flights. To reinvent the newsstand experience and stand out as an innovation leader, owner Gina Puente partnered with vendor Zippin to implement its checkout-free technology.

The Zippin solution created a frictionless shopping experience at the new 1,400-square-foot store. This resulted in a 70% revenue growth, a 91% customer conversion rate, and a 25% decrease in payroll expenses. Zippin's platform also virtually eliminated shoplifting, allowing staff to focus on customer service instead of operating registers.

Puente Enterprises, Inc.

Gina Puente

Owner & CEO