Case Study: BevMo! achieves improved store execution and increased sales with Zipline

How BevMo uses Zipline to improve store execution and basket size

BevMo!, the leading West Coast specialty beverage retailer, faced inconsistent in-store execution and costly communication inefficiencies: managers relied on a weekly Microsoft Word newsletter that was time-consuming to produce, not targeted to individual stores, and provided no way to assign or track tasks. To solve this, BevMo! partnered with Zipline and implemented the Zipline retail communications portal.

Zipline replaced the static newsletter with a searchable, one-stop portal delivering targeted, store-specific messages, task assignment, calendars, surveys and mobile access, enabling real-time execution and follow-up. The move eliminated manual newsletter work, boosted store engagement and accountability, and freed associates to spend more time selling—improving promotion compliance and driving sales opportunities; Zipline reports clients see up to a 130% increase in sales execution, and BevMo! cites clear time savings and smoother execution with Zipline.

BevMo!

Jessica Siwy

Sr. Manager of Store Operations & Customer Service