Case Study: Fjällräven (outdoor brand) achieves streamlined store communication and empowered managers with Zipline (retail communications platform)

How a Swedish brand is taking North America by storm with its unique approach to retail

Fjällräven, the Swedish outdoor clothing and equipment brand, faced a common retail problem: poor communication from headquarters to its fleet of stores. Sarah Tava, director of brand stores for Fjällräven North America, heard from 34 store managers that they were often surprised by new campaigns and unclear about why tasks were assigned. Because she’d successfully used Zipline before, she chose Zipline to address the communication breakdown.

Zipline was deployed across Fjällräven’s North American stores to provide a digital resource center, task assignment and tracking, and team communication tools. The platform eliminated paper onboarding materials, kept managers productive and connected during COVID-19, helped the team open a new store in the pandemic, and enabled faster responses to safety incidents and policy issues. By using Zipline, Fjällräven reports more empowered, aligned store managers and sustained low turnover.

Fjällräven

Sarah Tava

Director of Brand Stores