Case Study: Grill Your Ass Off achieves 20.56% upsell conversions with Zipify OneClickUpsell

Grill Your Ass Off boosts upsell conversions to 20.56% with Zipify Apps

Grill Your Ass Off, a Texas-made brand of seasonings and sauces, partnered with Zipify Apps to maximize revenue from a limited edition product launch aimed at another brand's audience. The challenge was to increase average order value and capitalize on every sale from the new audience visiting their website. To meet this challenge, owner Jason Murff utilized Zipify's OneClickUpsell application.

The solution from Zipify involved implementing a multi-step upsell funnel with pre-purchase, post-purchase, and thank you page offers. This included offering additional jars of the product at a discount, low-cost digital cookbooks, and other branded items. As a result, the primary post-purchase upsell for the queso dip achieved an exceptional 20.56% conversion rate. In total, the funnel generated significant additional revenue, with the post-purchase offers alone bringing in over $253 from 107 views, successfully increasing the brand's profit and customer lifetime value.

Grill Your Ass Off