Case Study: Top 24h increases conversion and automates support with ZipChat AI

Top 24h boosts conversion by 37.8% with ZipChat

Top 24h, an e-commerce retailer of LED lighting solutions based in France, faced challenges with repetitive customer questions and support bottlenecks. These technical inquiries were causing delays and cart abandonment. To address this, the company turned to Zipchat, implementing its AI agent service to automate responses and provide instant support.

Zipchat deployed a team of AI agents that acted as 24/7 virtual sales assistants. The solution provided instant, context-aware answers based on the website's content, which reduced customer hesitation and the manual support workload. As a result, Top 24h automated thousands of conversations and achieved an average conversion rate increase of 37.8%, while also establishing a constant support presence that reassured shoppers.

Top 24h