Case Study: The Pigment boosts PMU sales and average order value with ZipChat

The Pigment boosts chat conversion to 33% with ZipChat

The Pigment, a leading U.S.-based supplier of professional permanent makeup pigments, faced a significant challenge with delayed customer responses and lost sales. Their previous live chat solution was ineffective, requiring constant manual support and failing to answer the highly specific, technical questions from their professional artist customers, often leading to abandoned carts. They chose Zipchat to implement an AI-driven solution for automated expert product guidance.

Zipchat provided a 24/7 AI agent that functions like a trained sales consultant, understanding customer intent to instantly answer complex product questions and provide intelligent recommendations. This solution delivered a 33% chat conversion rate and a documented 37.8% average conversion lift for The Pigment. The implementation also increased customer confidence and led to a noticeable rise in average order value.

The Pigment