Case Study: VIOLET GREY achieves 30% AOV lift and stronger repeat purchases with Zip

Violet Grey Makes Self-Care Accessible to Everybody with Buy Now, Pay Later

VIOLET GREY, a Los Angeles–based luxury beauty and wellness retailer known for its editorial approach and curated product vetting, needed a way to make higher-end brands more accessible to younger shoppers. To reach that demographic and lower the barrier to purchase, VIOLET GREY partnered with Zip to offer a Buy Now, Pay Later option at checkout.

VIOLET GREY integrated Zip’s Buy Now, Pay Later solution on its Spree eCommerce platform, creating a seamless desktop and mobile checkout experience. The result: a 30% lift in average order value, Zip transactions now account for 12% of total sales, Zip users have a 40% repeat rate versus 25% company-wide, and the median Zip customer is under 40 — plus ongoing co-branded promotional support from Zip.

VIOLET GREY

Cassandra Grey

Chief Compliance Officer