Case Study: Newegg attracts younger shoppers and boosts average order value with Zip

Newegg makes tech accessible to all ages with Zip

Newegg, a leading online retailer for PC hardware, gaming gear, and consumer electronics, faced a growing affordability gap: younger shoppers wanted high-priced items like consoles and gaming laptops but couldn’t afford the upfront cost at checkout. To address this, Newegg partnered with Zip to offer an alternative payment option that better suited millennials and Gen Z.

Newegg integrated Zip’s buy-now-pay-later solution and app on a custom platform in 2020, making higher-ticket tech more attainable. The Zip partnership drove a significant increase in new customers, lifted average order value among Zip purchasers, and delivered strong satisfaction—92% of Newegg shoppers said they would continue using Zip.

Newegg

Chae Yi

Growth Marketing Manager