Case Study: Impressions achieves a 34% lift in average order value and 20% order share with Zip (formerly Quadpay)

For Impressions Customers, Everyday is Payday Thanks to Zip’s Buy Now, Pay Later Platform

Impressions, an online boutique founded by Ashley Milliren, faced friction when customers who came for single items often left without purchasing higher-priced styled looks until payday. To remove that barrier, Impressions partnered with Zip’s buy now, pay later platform (Quadpay) and added it as a checkout option on their Shopify site.

Zip’s solution was a quick, 30-minute integration that made BNPL available at checkout, encouraging immediate purchases; as a result Impressions’ day-to-day sales leveled out and customers bought sooner. The Zip partnership delivered measurable impact: a 34% lift in average order value for Zip purchases, Zip now represents 20% of all orders, and the Zip repeat customer rate is 50%.

Impressions

Matt Milliren

Director of Operations