Case Study: Follett increases AOV 18% with Zip flexible payments

Follett Corporation increases AOV 18% YoY with Zip

Follett Corporation, a major North American campus retailer serving over 7 million students, needed to meet the rising demand for flexible payment options from its younger, digitally-native customer base. The challenge was to implement a solution that could scale quickly, integrate smoothly both online and in-store, and support high seasonal demand without adding operational complexity. They partnered with the vendor Zip to address this.

Zip provided its buy now, pay later platform, enabling pay-in-4 and pay-in-8 options. The integration was described as super smooth and was completed ahead of schedule. As a result, Follett saw an 18% year-over-year increase in average order value (AOV) and a 55% growth in Zip's total transaction volume (TTV). Zip became a strategic partner embedded into Follett's broader marketing and growth strategy.

Follett Corporation