Case Study: Fly Fairly achieves 35% more bookings with Zip

Fly Fairly boosts bookings by 35% with Zip

Fly Fairly, a next-generation online travel agency, faced the challenge of making air travel accessible to budget-conscious customers who were often underestimated by traditional credit systems. They partnered with Zip to integrate flexible buy now, pay later (BNPL) solutions, specifically the Pay in 4 product, to reduce upfront costs and friction at checkout.

By implementing Zip's Pay in 4, Fly Fairly enabled eligible shoppers to book flights immediately and pay in installments. This solution drove a 35% increase in booking frequency and a 25% higher spend per booking for users of the service. Furthermore, Zip helped Fly Fairly successfully reach an entirely new customer segment, fostering long-term loyalty and creating a more inclusive travel ecosystem.

Fly Fairly