Case Study: Expedia Group boosts premium bookings and revenue with Zip

Expedia Group lifts revenue 75% and AOV 11% with Zip

Expedia Group, a major travel company, partnered with Zip to expand the use of flexible payment options into their premium hotel segments. After successfully driving growth in low- and mid-tier bookings with Zip's Buy Now, Pay Later (BNPL) service, the challenge was to convert high-intent travelers on 4- and 5-star properties to unlock incremental revenue and increase average order value.

Zip implemented a segmented in-app campaign featuring personalized homepage banners and messaging tailored to different traveler types. This solution highlighted split payments at key moments, reducing friction and increasing booking confidence. As a result, Expedia Group saw an 11% increase in AOV, a 75% revenue growth YoY, and significant increases in average booking value for their premium stays.

Expedia Group