Case Study: Allen Edmonds maximizes ROI and drives 40% net-new customer acquisition with Zip (QuadPay)

Allen Edmonds Maximizes ROI with QuadPay's Model

Allen Edmonds, a nearly 100-year-old premium footwear brand, faced the challenge of growing lifetime value by attracting a younger demographic while maintaining high average order values. To improve acquisition and conversion for emerging-career customers, the brand evaluated buy now, pay later options and selected Zip’s QuadPay buy now, pay later solution to make higher-priced shoes more accessible.

Zip implemented a front-end QuadPay integration tailored to Allen Edmonds’ fulfillment needs and a customer-contribution model that charges a $1 installment fee. The partnership drove measurable gains: 40% of net new customers transacted via QuadPay, 12% of QuadPay users returned to use it again, transactions via QuadPay ran $10–$20 higher than typical eCommerce orders, and QuadPay’s share of total revenue doubled within five months.

Allen Edmonds

Jackie Wessel

Director Of Ecommerce