Case Study: Walmart achieves rapid hiring awareness and media reach with Zion & Zion

Walmart secures 9 news stories in 5 days with Zion & Zion

Walmart enlisted the vendor Zion & Zion to address a significant hiring challenge. Several of its Phoenix-area stores urgently needed to fill over 700 positions. The challenge was to quickly generate awareness and applications in a stable economy where a hiring story was not considered a top media priority.

Zion & Zion executed a rapid, five-day media outreach campaign. The strategy involved crafting customized pitches for targeted outlets and leveraging media relationships to secure coverage. This solution was highly successful, resulting in the hiring of several hundred employees. The efforts also secured nine major news stories, generating over 1.3 million impressions and over $27,000 in publicity value for Walmart.

Walmart