Case Study: Sun Health Communities drives event registrations with Zion & Zion’s marketing automation

Sun Health Communities drives 1,671 registrations across 95 events with Zion & Zion

Zion & Zion partnered with Sun Health Communities to address a complex event marketing challenge. The client, which operates multiple senior living locations, needed a scalable system to manage numerous recurring events with tailored email communications for each, all while minimizing administrative time and integrating with Marketo's iPad app for on-site check-in.

The solution implemented by Zion & Zion was a comprehensive, automated event strategy built within Marketo. This involved a daisy-chain of automated emails for invites, confirmations, reminders, and follow-ups, all driven by program tokens for consistency and efficiency. The results for Sun Health Communities were significant, with 1,671 registrations across 95 events in 2019 alone, making it their most successful year for events while saving considerable time and money in event creation.

Sun Health Communities