Case Study: Shoppers Supply boosts brand awareness and sales with Zion & Zion

Shoppers Supply lifts revenue 20% with Zion & Zion

The customer Shoppers Supply faced the common challenge of measuring the impact of a brand awareness television campaign. The vendor Zion & Zion produced the retailer's first 30-second TV spot and was tasked with linking the broadcast to concrete business results.

Zion & Zion implemented a detailed media analytics strategy, examining web traffic and search query data before, during, and after the two-week campaign. Their analysis ruled out seasonality and demonstrated a significant increase in branded search traffic directly tied to the ad. Zion & Zion was able to prove the TV campaign drove a 20% increase in sales, fighting a simultaneous downward trend in general non-branded traffic.

Shoppers Supply