Case Study: Shoppers Supply achieves 17% revenue growth with Zion & Zion

Shoppers Supply drives 17% same-store sales growth with Zion & Zion

Zion & Zion was enlisted by Shoppers Supply, a growing retail chain, to help the brand stand out against numerous competitors as it expanded into new markets. The challenge was to differentiate a large-format store that sold a wide range of products from tools to animal feed.

The solution from Zion & Zion involved detailed market research that led to a strategic brand repositioning as a lifestyle brand for those connected to "the land." Zion & Zion executed this new positioning through a comprehensive rebranding, including a new logo, website, and integrated marketing campaigns across TV, print, and email. This strategy resulted in a 17% year-over-year increase in same-store sales following the relaunch.

Shoppers Supply