Zion & Zion
63 Case Studies
A Zion & Zion Case Study
SenesTech, a biotechnology company, had developed ContraPest, a patented rodent control product, but suffered from near-zero market awareness. The challenge for Zion & Zion was to elevate the company's visibility and engage prospective customers, particularly around the time of its IPO.
Zion & Zion implemented a targeted media relations strategy, building and leveraging contacts to secure significant international PR coverage in outlets like BBC, USA Today, and Radio New Zealand. The agency also guided SenesTech through the PR side of its IPO. This effort successfully built visibility and drove significant new business for the client.