Case Study: Plumbing Masters Improves Appointment Setting and Revenue with Zion & Zion’s Advanced Paid Search Testing

Plumbing Masters boosts appointments 17% with Zion & Zion

Zion & Zion worked with Plumbing Masters to improve the performance of its paid search marketing. The challenge was to move beyond simply measuring lead volume and instead conduct a comprehensive analysis to determine which landing page would maximize return on investment by improving key business outcomes.

The solution involved a sophisticated A/B test comparing two landing pages, analyzing six distinct hypotheses related to phone calls, appointments, closure rates, contact forms, total leads, and average transaction size. Zion & Zion's statistical analysis revealed that while Page A generated more phone calls, the new Page B was the clear winner. It resulted in a statistically significant 17% increase in appointments set and a 30% higher closure rate for phone calls, making the appointment-setting process more efficient and ultimately driving more revenue.

Plumbing Masters