Case Study: Phoenix Suns boost marketing performance with Zion & Zion

Phoenix Suns boost digital media performance 40% with Zion & Zion

The Phoenix Suns, a top-tier NBA team, faced the challenge of quantifying the value of their existing Tealium AudienceStream investment and identifying new opportunities to drive additional revenue from their wealth of fan data. They partnered with the vendor Zion & Zion to address these key questions about their marketing technology's performance.

Zion & Zion implemented a comprehensive solution featuring advanced data visualizations and a solutions architecture. This provided the Suns with real-time, actionable insights, which significantly improved their digital media performance. The results demonstrated that Tealium-enabled audiences outperformed non-Tealium audiences by approximately 40%, generating a 12.3x Return on Ad Spend and a return many times the initial investment cost for the Phoenix Suns.

Phoenix Suns