Case Study: OneGuard Home Warranties achieves a 70.1% lead increase with Zion & Zion’s brand and UX overhaul

OneGuard Home Warranties boosts leads 70.1% with Zion & Zion

The vendor Zion & Zion partnered with OneGuard Home Warranties, a division of the largest home warranty company in the U.S. OneGuard's challenge was to grow its unique business model, which combined home warranty and maintenance services, by educating homeowners and building trust in a competitive market.

Zion & Zion conducted a full rebrand, establishing a "Caregiver" brand archetype and a new visual identity. They also performed user experience research, which led to a redesigned e-commerce website that simplified the online quote process from four steps to just two. The results included a 70.1% year-over-year increase in leads while maintaining the same advertising spend.

OneGuard Home Warranties