Case Study: K Couture achieves 47% better ROI with Zion & Zion's custom analytics implementation

K Couture boosts ROI by 47% with Zion & Zion

K Couture, a leading U.S. manufacturer and eCommerce retailer of customizable formal wear, faced a complex marketing attribution challenge. They needed to link all individual purchases within a bridal party back to the original marketing source that brought the first customer to their site. Zion & Zion developed a custom analytics solution using Magento and Google Analytics to solve this unique problem.

Zion & Zion implemented a sophisticated system that used Google Tag Manager and a custom MySQL database to track bridal parties by last names and store their original marketing source. This allowed all subsequent purchases from the same party to be attributed to that initial channel. Through this custom implementation and subsequent analysis, Zion & Zion optimized the client's paid search campaigns, achieving a 47% better ROI for K Couture.

K Couture