Case Study: Imperial Wholesale achieves higher ROI with Zion & Zion

Imperial Wholesale boosts engagement 47.4% and profit with Zion & Zion

Zion & Zion, a digital marketing agency, worked with its client Imperial Wholesale, a national tile and flooring wholesaler, to optimize their marketing return on investment. The challenge was to determine if offering a higher discount percentage would negatively impact overall profit margins and ROI, even if it generated more customer engagement.

The solution was an A/B test comparing a 10% off coupon to a 5% off coupon, both capped at a $100 maximum discount. Zion & Zion demonstrated that the 10% off coupon generated 47.4% more customer engagement. Crucially, because most sales exceeded $2,000, both coupons effectively provided the same $100 discount, leading to higher total revenue and profit with the 10% offer. This analysis proved that the higher discount delivered a superior return on investment for Imperial Wholesale.

Imperial Wholesale