Case Study: Goodwill of Central and Northern Arizona achieves a $40K Google Ads grant with Zion & Zion

Goodwill of Central and Northern Arizona secures $40K in free Google Ads with Zion & Zion

The customer, Goodwill of Central and Northern Arizona, was not fully utilizing its $10K monthly Google Ad Grant, spending only about 40% of the budget. This limited its online visibility. The digital marketing agency Zion & Zion took over management of the grant account to address this challenge.

Zion & Zion implemented a specialized strategy for the Google Ad Grant, shifting keyword matching techniques and improving Quality Score and Ad Rank through content and structural optimizations. This allowed them to fully consume the monthly $10K budget. Subsequently, Zion & Zion successfully secured the client's entry into the Google Ad Grantspro program, awarding Goodwill a significantly expanded $40K monthly advertising budget.

Goodwill of Central and Northern Arizona