Case Study: Goodwill of Central and Northern Arizona improves mobile calendar usability with Zion & Zion

Goodwill of Central and Northern Arizona improves mobile calendar usability with Zion & Zion, reducing confusion for 14.3% of users

Zion & Zion, a full-service advertising agency, partnered with Goodwill of Central and Northern Arizona during the development of its new website. The challenge was a potential mobile usability issue with the week-limited events calendar feed. The agency's UX team hypothesized that mobile users, seeing only one day at a time, might overlook key interface elements and become confused, either endlessly scrolling through the seven-day loop or abandoning the calendar altogether.

To address this, Zion & Zion conducted a click test with 21 participants. The results showed 14.3% of users failed to navigate correctly, prompting the team to implement a novel solution. They added a "View Full Calendar" slide at the end of the feed cycle, ensuring every user could eventually access the full calendar regardless of their initial interaction path. This solution successfully provided a fluid experience for 100% of users in testing, resolving the identified usability concern.

Goodwill of Central and Northern Arizona