Case Study: Goodwill of Central and Northern Arizona boosts donations 24% with Zion & Zion

Goodwill of Central and Northern Arizona boosts donations 24% with Zion & Zion

Goodwill of Central and Northern Arizona, the largest Goodwill organization in the country, faced the challenge of driving donations to feed its unique business cycle, which funds its career centers. The effort was complicated by donors operating on their own timetables and being unaware of the non-profit's sensitivity to donation timing. The vendor, Zion & Zion, served as the agency of record and employed a multi-channel campaign.

Zion & Zion developed a straightforward, rapidly deployable campaign with the message “We Need Your Stuff Pronto.” The solution utilized digital outdoor billboards, targeted drive-time radio, social media, and email marketing. This approach resulted in 3.64 million impressions and a 24% increase in seasonally adjusted donations over a 3.5-week period, providing the client with a powerful tool for future use.

Goodwill of Central and Northern Arizona