Case Study: Goodwill of Central and Northern Arizona achieves 22.5x ROI with Zion & Zion's Value Exchange Digital Ads

Goodwill of Central and Northern Arizona achieves 22.5x ROI with Zion & Zion

The customer, Goodwill of Central and Northern Arizona, sought to continuously improve ROI for its donation campaign. As the Agency of Record, vendor Zion & Zion explored new digital media tactics to meet this challenge.

Zion & Zion implemented a test comparing traditional digital ads with opt-in Value Exchange ads over three months. The vendor used identical creative for both sets of inventory to measure performance. The results showed Value Exchange ads outperformed in all key metrics, ultimately generating a 22.5x return on investment for the campaign.

Goodwill of Central and Northern Arizona