Case Study: Global Organics achieves 35% revenue growth with Zion & Zion brand strategy

Global Organics grows international business 33% with Zion & Zion

Global Organics, an international leader in biological nutrients, faced challenges with brand confusion among its grower customers and a market perception that was no longer aligned with the mainstream organic movement. To support aggressive expansion, they engaged the vendor Zion & Zion for a comprehensive solution involving brand strategy, content strategy, and visual design to articulate a clear value proposition and modernize their image.

Zion & Zion implemented a new brand architecture and the tagline "Nature Knows Best," developed new division-specific websites, and redesigned all marketing materials and product packaging. The strategy successfully repositioned Global Organics for a new generation of growers. As a result, the company's international business grew by 33%, overall revenue increased by 35%, and product distribution expanded to 18 countries.

Global Organics