Case Study: Donor Network of Arizona achieves record-breaking organ donor registrations with Zion & Zion

Donor Network of Arizona boosts organ donor registrations 37.92% with Zion & Zion

Donor Network of Arizona (dna), Arizona's nonprofit organ procurement organization, faced the challenge of building awareness and increasing registrations for organ and tissue donation. They partnered with the vendor Zion & Zion to develop a strategic campaign.

Zion & Zion developed the "Leave a Legacy" campaign, which included a TV commercial, radio spot, and digital ads focusing on the generational impact of donation. Their screen-agnostic media strategy targeted young adults. The results were exceptional, with a 92% year-over-year increase in MVD registrations and a 15% YOY increase in online registrations. This led to a record-breaking 276,167 new registrants, a 37.92% overall increase, driven by Zion & Zion's work.

Donor Network of Arizona (dna)