Case Study: Childhelp achieves 230+ national broadcast media hits with Zion & Zion's PR campaign

Childhelp earns 230+ national broadcast media hits with Zion & Zion

Childhelp, the nation's largest child abuse prevention non-profit, faced the challenge of making its cause top of mind amidst competing national issues and transitioning its support base from an aging demographic to Millennials. The agency Zion & Zion was engaged to lead a public relations and brand strategy initiative to address this.

Zion & Zion developed the #FiveTooMany campaign, which included proactive media relations and a PSA, to drive grassroots awareness. The solution implemented by Zion & Zion resulted in over 230 national broadcast media hits, significantly increasing brand awareness and contributing to a 25% increase in lead generation for the non-profit.

Childhelp