Case Study: Chas Roberts achieves 25% lead-gen growth with Zion & Zion

Chas Roberts boosts lead generation 25% with Zion & Zion

Chas Roberts, a leading home service provider of HVAC and plumbing in Arizona, faced intense market competition in the Phoenix Metro Area. To maintain its leadership, the company partnered with digital agency Zion & Zion to develop a more effective online presence and improve its digital performance.

Zion & Zion implemented a multi-milestone testing strategy, conducting user research and preference testing before and after designing new website mockups. Post-launch measurement using call tracking revealed the new site reversed a year-over-year decline, increasing lead generation by 25%. Zion & Zion's process confirmed the new design's superiority and delivered a significant positive impact on the client's key metric.

Chas Roberts