Case Study: Casino Del Sol achieves 1,079 media hits with Zion & Zion PR

Casino Del Sol earns 1,079 media hits in one year with Zion & Zion

Casino Del Sol, a premier casino resort in Arizona, faced the challenge of differentiating itself from 18 other local casinos and elevating its brand awareness on a national level. To address this, they partnered with the vendor Zion & Zion, which served as their PR agency of record.

Zion & Zion implemented a multifaceted public relations strategy that included media relations, FAM trip coordination, and thought leadership. This proactive approach resulted in a record-breaking 1,079 media hits in the first year, reaching an audience of over 200 million people and successfully positioning Casino Del Sol as a top-tier entertainment and resort destination.

Casino Del Sol