Case Study: ARS / Rescue Rooter boosts paid search ROI with Zion & Zion

ARS / Rescue Rooter boosts ROI 32.9% with Zion & Zion

The vendor Zion & Zion conducted a 360° paid search marketing analysis for the customer ARS / Rescue Rooter. As one of the largest independent HVAC and plumbing services companies in the U.S., the challenge for ARS was moving beyond simply generating clicks and calls to truly understanding and improving the full return-on-investment from their paid search campaigns.

Zion & Zion performed a deep analysis of the sales funnel, including conversion tracking and time-of-day/day-of-week performance across different markets. This allowed them to provide actionable insights on budget allocation, ad scheduling, and even call center and technician staffing. By strategically redistributing campaign funds based on this analysis, Zion & Zion helped drive the client's ROI up by 32.9%.

ARS / Rescue Rooter