Case Study: a leading streaming subscription client boosts engagement and retention with Zion & Zion

a leading streaming subscription client improves retention with Zion & Zion's data visualization dashboards

Zion & Zion worked with a leading streaming subscription client that needed better visibility into how email campaigns influenced subscriber behavior. The client could track opens and clicks, but not whether those interactions led to app engagement, content viewing, or retention outcomes across devices.

Zion & Zion implemented advanced data collection and analysis, enhanced user journey tracking, data infrastructure development, MarTech implementation, and custom dashboard development. By tying email interactions to downstream viewing behavior in custom dashboards, Zion & Zion helped the client measure content relevance, viewing duration, and cross-platform engagement, enabling more effective campaign optimization and stronger subscriber retention.