Case Study: a leading streaming subscription client boosts engagement and retention with Zion & Zion

a leading streaming subscription client boosts retention and engagement with Zion & Zion

Zion & Zion partnered with a leading streaming subscription service facing challenges with inadequate data systems, declining subscriber retention during off-seasons, and an inability to leverage real-time sports data for engagement. This hindered marketing effectiveness and subscriber understanding.

Zion & Zion implemented a comprehensive cloud-centric data program featuring a data center of excellence, custom dashboards, AI predictive modeling, and a migration to Google Analytics 4. They enhanced data infrastructure and utilized zero-party data to personalize engagement. The solution led to significant subscription growth, improved retention rates, and increased viewer engagement, positioning the client at the forefront of sports broadcasting.