Case Study: German-Bliss Equipment achieves 85% increase in repeat purchase revenue with Zinrelo

Zinrelo Loyalty helps German-Bliss Equipment Increase Repeat Purchase Revenue by 85%

German-Bliss Equipment, a longtime online dealer of replacement parts and equipment, needed to improve customer retention and increase repeat purchase revenue. They partnered with Zinrelo to launch a loyalty rewards program (Parts Advantage) to drive repeat purchases and re-engage dormant customers.

Zinrelo implemented an optimized loyalty program with 360-degree engagement (points for purchases, referrals, birthday/welcome/win‑back bonuses and social sharing), data‑driven accrual and payout rates, structured tiers, ML-driven customer segmentation, targeted marketing campaigns and quarterly success reviews. As a result of Zinrelo’s solution, German-Bliss Equipment saw customer retention rise 87.32% and repeat purchase revenue increase 85.1%.

German-Bliss Equipment

Alex German

Marketing Manager