Case Study: Wrigleyville Sports achieves a 5% increase in customer retention and 35% more customers incentivized with Zinrelo

Wrigleyville Sports Revamps Loyalty Program To Increase Customer Retention By 5%

Wrigleyville Sports, a retailer of Chicago Cubs licensed merchandise, sought to improve customer retention and strengthen loyalty. They partnered with Zinrelo, using Zinrelo’s data-driven loyalty rewards analysis to diagnose purchase behavior and redesign their rewards approach.

Zinrelo’s data team identified the third purchase as the loyalty inflection point and recommended boosting rewards after the first purchase to drive second and third purchases; Wrigleyville implemented a revised loyalty program and promotional offers accordingly. The result: a 5% increase in customer retention, 35% more customers incentivized immediately after their first purchase, and strong engagement with loyalty emails (75% open rate, 16% click rate), demonstrating Zinrelo’s measurable impact.

Wrigleyville Sports

Eric Castellucci

Marketing Director