Case Study: Nature’s Fusions achieves 2.32X repeat purchase revenue growth with Zinrelo

Nature’s Fusions Increase Repeat Purchase Revenues by 2.32X

Nature’s Fusions, a Christian family-owned maker of essential oils and natural health products, needed to improve customer retention and increase repeat purchase revenues. To tackle this, they partnered with Zinrelo and deployed Zinrelo’s modern-day loyalty platform to build a structured rewards program.

Zinrelo implemented a tiered, 360-degree rewards program—earning points for purchases, referrals, birthdays, account creation, social shares and reviews, redeemable for discounts—to shift customers from one-off discounts to loyalty-driven repeat buying. The Zinrelo program drove a 30.75% increase in customer retention and a 2.32X increase in repeat purchase revenue, while enabling Nature’s Fusions to reduce direct discounts and increase long-term engagement.

Nature’s Fusions

Fabricio Sant’Anna

Marketing Manager