Case Study: LAFCO achieves a 23.39% increase in repeat purchase revenue with Zinrelo

LAFCO - Customer Case Study

LAFCO, a New York–based luxury fragrance and personal care brand, needed to improve customer retention and increase repeat purchase revenue. To address this, LAFCO partnered with Zinrelo and implemented Zinrelo’s modern loyalty rewards platform, moving from cash discounts to a points-based program.

Zinrelo delivered a 360-degree, tiered rewards solution (Silver/Gold/Platinum) that awarded points for purchases, referrals, social shares, birthdays and more, supported by data analytics and targeted email campaigns. The Zinrelo program produced measurable impact: a 26.72% increase in customer retention, a 23.39% rise in repeat purchase revenue (noted within three months), email open and click rates of 3.08x and 7.37x industry averages, and a shift away from discounts toward higher repeat sales and per-customer revenue.

LAFCO

Brittany Boykow

Director of E-Commerce