Case Study: Best Cigar Prices achieves 1.24X increase in repeat purchase revenue with Zinrelo

Increases Repeat Purchase Revenues by 1.24X

Best Cigar Prices, a long-standing online cigar retailer, engaged Zinrelo to address a clear challenge: improve customer retention and increase repeat-purchase revenue. Using Zinrelo’s loyalty platform, Best Cigar Prices aimed to strengthen engagement and turn one-time buyers into repeat customers through a structured rewards program.

Zinrelo implemented the BCP Rewards Club, shifting from cash discounts to a points-based program where customers earn points for purchases, referrals, social shares and birthdays. The program drove measurable gains: customer retention rose 1.26X, average order value increased 39.74%, and repeat purchase revenue grew 1.24X, demonstrating Zinrelo’s impact on loyalty and profitability.

Best Cigar Prices

Brian Beatty

e-commerce Manager