Case Study: Blue Rose Pottery achieves 31.44% increase in repeat purchase revenue with Zinrelo

Increases Repeat Purchase Revenue By 31.44%

Blue Rose Pottery, founded by Diane Missel, needed to improve customer retention and lift repeat purchase revenue for its catalog of handmade Polish pottery. To address that challenge, Blue Rose Pottery partnered with Zinrelo and implemented Zinrelo’s Loyalty Platform to launch the "Blue Rewards" program.

Zinrelo delivered a tiered, points-based rewards program with multiple earning opportunities (purchases, referrals, birthday and welcome bonuses, social sharing) and targeted loyalty email campaigns. Within three months of launching the program, Blue Rose Pottery saw a 30.75% increase in customer retention and a 31.44% increase in repeat purchase revenue, demonstrating Zinrelo’s measurable impact on engagement and revenue.

Blue Rose Pottery

Diane Missel

Owner