Case Study: Jelly Belly achieves 1.77X customer retention & 1.69X repeat purchase revenue with Zinrelo

Increases Customer Retention by 77% & Repeat Purchase Revenue by 1.69X

Jelly Belly, the iconic jellybean maker, needed to boost customer retention, repeat purchase revenue, and product reviews. To address this, Jelly Belly partnered with Zinrelo and used Zinrelo’s modern loyalty rewards platform (integrated with PowerReviews) to create the Sweet Rewards program that incentivized purchases, reviews, referrals, and other engagement actions.

Zinrelo implemented a tiered, points-based system—earning points per dollar spent and for actions like writing reviews, referrals, and birthdays—redeemable for coupons, free shipping, and gift boxes. The Zinrelo program (with PowerReviews for review collection) drove measurable gains: 1.77X increase in customer retention, 1.69X increase in repeat purchase revenue, 1.56X more product reviews, plus uplifts such as +92% more sales, +65% higher conversion, and 108% more traffic.

Jelly Belly

Bryan Pergakis

Digital Marketing