Case Study: HeadBlade achieves 60% customer conversion with Zinrelo’s loyalty rewards program

Headblade - Customer Case Study

HeadBlade, a design‑centric grooming company known for its head‑shave razor brand, faced the challenge of engaging customers at every touchpoint to drive repeat sales. To tackle this, HeadBlade partnered with Zinrelo and adopted Zinrelo’s 360-degree customer loyalty app / loyalty rewards program.

Zinrelo implemented the HeadBlade Rewards Program on the website, embedding a refer‑a‑friend module that awarded 300 points per friend purchase and enabled sharing via email and social channels. The campaign drove measurable results: a 60% conversion rate for loyalty users, 31% higher spending versus inactive customers, a 22% increase in average order value, thousands of new email subscribers, and improved engagement, retention and referral traffic.

Headblade