Case Study: Evan-Moor Educational Publishers achieves 53% increase in Average Order Value (AOV) with Zinrelo's loyalty rewards program

Evan-Moor - Customer Case Study

Evan-Moor Educational Publishers, a provider of PreK–8 teaching materials, needed to increase repeat purchases, boost customer engagement at multiple touch points, reward customers for interactions, and leverage social referrals to acquire new shoppers. To meet these goals, Evan-Moor partnered with Zinrelo and adopted Zinrelo’s modern loyalty rewards program.

Using Zinrelo, Evan-Moor launched the "Evan-Moor Rewards Program," promoted on its homepage and rewarding points for purchases (1 point per $1) and actions like account creation and email subscription, with points redeemable for gift cards. The Zinrelo-powered program produced measurable gains: a 37% jump in repeat purchase frequency, a 108% increase in revenue per customer and a 53% rise in average order value, while boosting site traffic via social referrals and enabling direct revenue measurement.

Evan-Moor

Paul Warfield

Marketing Manager