Case Study: BedHead Pajamas achieves 2X revenue per customer with Zinrelo's loyalty rewards program

BedHead Pajamas - Customer Case Study

BedHead Pajamas, a designer sleepwear brand sold in over 1,500 boutiques and major department stores, needed to maximize customer engagement and retention and reward users for interactions on their website. To address this, BedHead Pajamas partnered with Zinrelo to launch the BedHead Moments loyalty rewards program, leveraging Zinrelo’s modern loyalty platform and 360-degree engagement modules.

Zinrelo’s solution awarded points for purchases, referrals and social shares, enabled point redemptions for gift cards and coupons, and used real-time notifications to keep customers informed. The program delivered measurable impact: revenue per customer doubled (2X) for loyalty members, 69% of loyalty users made a purchase, thousands of loyal customers were acquired, and program communications achieved a 55% open rate and 18% click-through rate.

BedHead Pajamas