Case Study: Upfield achieves faster consumer insights and agile decision-making with Zinklar Insights Platform

Upfield gets consumer insights in hours with Zinklar

Upfield, a leading player in the plant-based food industry, faced the challenge of adapting to rapidly shifting consumer behavior and new sustainability demands during the pandemic. They needed real-time data to understand these "new normal" trends. To navigate this, they turned to the Zinklar Insights Platform from vendor Zinklar.

The Zinklar platform provided the agility for Upfield to launch targeted questionnaires and receive consumer feedback within hours. This solution enabled them to not only analyze the market and detect trends but also to expand their research to measure consumer perceptions, assess pricing, and test product changes. The vendor Zinklar empowered Upfield to make timely, data-informed decisions, ensuring their products remained aligned with evolving consumer values.

Upfield