Case Study: Unilever achieves 50–70% budget savings with Zinklar

Unilever saves 50–70% on market research with Zinklar

Unilever, a global consumer goods company with over 400 brands, faced the challenge of moving beyond assumptions to quickly understand its target audience's evolving preferences in a hyper-competitive market. To address this, they turned to the insights platform from vendor Zinklar.

Zinklar provided an intuitive solution that delivered valid, quality insights in hours instead of weeks. This enabled Unilever to make informed strategic decisions, connect directly with consumers, and transform ideas into innovations. The vendor Zinklar also provided significant cost savings, resulting in a 50-70% optimization of their market research budget versus other suppliers.

Unilever