Case Study: TOUS achieves a 10% NPS lift with Zinklar

TOUS boosts NPS by 10% with Zinklar

TOUS, a globally recognized jewelry brand, faced challenges with fragmented and suboptimal data usage, hindering their transition to data-driven decision-making for activities like entering new markets and monitoring campaigns. They turned to the market research platform from vendor Zinklar to address these issues.

The solution implemented involved using Zinklar for monthly NPS tracking, competitive comparisons, and brand image analysis. This provided TOUS with autonomy, agility, and high-quality data, saving approximately 40% in costs. The most significant result was a 10% increase in their Net Promoter Score (NPS) after sharing insights company-wide, a critical KPI for enhancing their customer service. Zinklar's platform revolutionized their market research, saving time and resources.

TOUS