Case Study: TelevisaUnivision boosts ad effectiveness with Zinklar

TelevisaUnivision launches 403 studies with Zinklar

TelevisaUnivision, a major Spanish-language media group, needed to prove the effectiveness of its advertising campaigns to clients in an evolving, data-driven market. Their challenge was to quickly generate robust insights to demonstrate campaign performance and return on investment. To address this, they turned to the vendor Zinklar and its insights platform.

Using Zinklar's platform, TelevisaUnivision gained the agility to run studies, evaluate creatives, and obtain crucial metrics like purchase intent and engagement. The solution provided clear data to show clients what was working in their campaigns. As a result, Zinklar became a fundamental part of the team's daily workflow, used to launch 403 studies and run 3 to 6 projects every month, ultimately proving campaign ROI.

TelevisaUnivision